Introducing Cardinal Designs:
At Cardinal Designs, we pride ourselves on infusing the professionalism and elegance of our craft with a deep-rooted connection to nature. Our founder and owner, Jennifer Woodruff holds this process close to her heart, for natural dyeing techniques have enthralled her for the better part of her life.

Jennifer's journey began under the tender guidance of her late mother, Libby Woodruff, who first opened her eyes to the enchanting world of earth-based art and dyeing. This connection with her mother's legacy inspired Jennifer to embrace the magic of color derived from natural sources and to further elevate these age-old techniques into the contemporary realm.

Symbolic of her undying gratitude and love for her mother, the cardinal holds a special place in Jennifer's heart. It serves as a poignant reminder and representation of Libby Woodruff's soul and memory, which has been intricately woven into Cardinal Designs since her passing in 2015. The cardinal symbolizes our unwavering commitment to honoring the legacy of artisans and teachers who have come before us, infusing every fiber of our work with their spirit and wisdom.

In 2018, Jennifer took a leap of faith and transformed her passion into a tangible reality with the establishment of Cardinal Designs. With unyielding dedication, she sought to merge her lifelong calling with her professional pursuits. The result is a company that seamlessly intertwines Jennifer's deep-rooted love for natural dyes and her desire to share their beauty with the world.

When you shop with us, you become a part of Jennifer's journey, a celebration of her mother's indelible imprint on her life, and an ode to the timeless allure of natural dyes.